Sonji was launched in April 2021 by Sonja Locher, an ulm raised and Vienna based knitter who has a colorful professional background. As a commission based artist, Sonja uses traditional handcrafting methods to create timeless, one-of-a-kind and collectible pieces that encapsulate the unique spirit of each customer.
In an age in which clothing is considered disposable and knitting is considered antiquated, this experimental and sustainable knitwear brand is here to make a statement. Sonja’s designs, which are made by her alone, are seasonless, custom sized –– and ultimately for everybody. This progressive take on knitwear fuses references from past and present by marrying the extravagance of historical clothing with the sensuality of clubwear. Though every Sonji garment is distinct, each is an homage to the art of the unexpected. In merging the edge of subculture with the mass appeal of cozy classics, Sonji designs challenge the stereotypes attached to knitting and, in doing so, reimagine the value and spirit of knitwear at large.
SONJI’s aim is to create awareness and a sense of responsibility within the fashion sphere: to encourage us to value what we wear for the story behind it — and to know how it’s made and who it’s made by.The pieces are beautiful reminders to be more mindful in garment selection and consumption.SONJI is also a label committed to giving back: 5% of the profits from every order will be donated to selected organizations.
EVERY PIECE IS ONE OF A KIND AND CAN ONLY BE PURCHASED ONCE.
THIS ALLOWS sonji TO FOCUS ON CREATING UNIQUE DESIGNS RATHER THAN REPRODUCTIONS, WHICH LEAVES MORE TIME FOR NEW IDEAS AND MORE FREEDOM TO FOLLOW sonji's VISION.
You will be updated with a despatch email with tracking info once your item has been dispatched.
Every piece is unique.
IF YOU HAVE ANY QUESTIONS REGARDING SIZING OR THE FIT OF A PIECE, PLease FEEL FREE TO SEND A MESSAGE.
SONJI ships worldwide. All packages come with a tracking number.
shipping Germany/ austria: 10€
shipping within europe: 15€
shipping USA & UK: 25€
if your country is not listed above, please contact firstname.lastname@example.org.
all garments are custom made. Returns are not possible.
PHOTO: lea sophia mair @xvelrivm
HuM: NIL @NIL_MAKEUP
STYLING: LEna kunschert @LEna_REA
website: vivien hoffmann @vivien_hoffmann_