Sonji was launched in April 2021 by Sonja Locher, an ulm raised and Vienna based knitter who has a colorful professional background. As a commission based artist, Sonja uses traditional handcrafting methods to create timeless, one-of-a-kind and collectible pieces that encapsulate the unique spirit of each customer.

In an age in which clothing is considered disposable and knitting is considered antiquated, this experimental and sustainable knitwear brand is here to make a statement. Sonja’s designs, which are made by her alone, are seasonless, custom sized –– and ultimately for everybody. This progressive take on knitwear fuses references from past and present by marrying the extravagance of historical clothing with the sensuality of clubwear. Though every Sonji garment is distinct, each is an homage to the art of the unexpected. In merging the edge of subculture with the mass appeal of cozy classics, Sonji designs challenge the stereotypes attached to knitting and, in doing so, reimagine the value and spirit of knitwear at large.

SONJI’s aim is to create awareness and a sense of responsibility within the fashion sphere: to encourage us to value what we wear for the story behind it — and to know how it’s made and who it’s made by.The pieces are beautiful reminders to be more mindful in garment selection and consumption.SONJI is also a label committed to giving back: 5% of the profits from every order will be donated to selected organizations.

Production usually will take Between 14-28 days, as all SONJI pieces are bespoke and made to order and custom.
the pieces are limited and will only be reproduced a certain number of times. production time can vary during busy periods. You will be updated with a despatch email with tracking info once your item has been made and sent. 

Every piece is unique and if wished, made to the customer’s measurements. I will start knitting once i have received all measurements and the order has been paid. you can find the size guide and the required measurements as individual sections on every product page.
PLease leave your measurements in the notes section
at THE check out.

To avoid waste, there will be a collective wool order placed once a week and only for pieces that have been ordered.

All packaging is made from recyclable materials.

SONJI ships worldwide. All packages come with a tracking number.

shipping Germany/ austria: 10€
shipping within europe: 15€ 
shipping USA & UK: 25€

if your country is not listed above, please contact sonjishka@gmail.com.


all garments are custom made. Returns are not possible.

VIDEO: Nikita A. Zhukovskiy

HuM: susanna jonas
assistant: Dan dalton